Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

نویسندگان

  • KRISTINA M. DURANTE
  • VLADAS GRISKEVICIUS
  • SARAH E. HILL
  • CARIN PERILLOUX
  • NORMAN P. LI
  • Vladas Griskevicius
  • Sarah E. Hill
چکیده

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior Author(s): Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, and Norman P. Li Reviewed work(s): Source: Journal of Consumer Research, Vol. 37, No. 6 (April 2011), pp. 921-934 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/656575 . Accessed: 04/09/2012 09:58

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تاریخ انتشار 2010